Company Today

Bakels Singapore (Pte) Ltd is a modern progressive Company specializing in the distribution of high quality raw materials for the baking industry.

Today there is a range of approximately 200 products covering a full range of Baking and Pastry cooking ingredients and a committed dedicated staff of sales, administration and warehousing and logistical staff.

Mission Statement

We will be the number one distributor and servicer of baking and pastry cooking ingredients to wholesalers and selected retailers in Singapore. We will be acknowledged as being the best company to deal with in the industry and being "top of mind" for our customer service, education and technical knowledge.

As the leader in our field we plan to be significantly better than our competitors in all areas of our business, but specifically in:

  • Exceeding customer expectations
  • Profitability
  • Level of innovation
  • Information systems

The products cover a wide range and the main product groups are listed as follows:

  • Products for Bread & Other Yeast Fermented Goods
  • Products for Pastry Cooks and Commercial Kitchens
  • Pastry Cooking Premixes
  • Specialised Pie and Savoury Products
  • Fillings & Toppings
  • Flavoured Pastes, Essences & Colours
  • Frozen and Refrigerated Products

Market

Our customer base in Singapore includes large and small bread and cake manufacturers, patisseries, supermarkets, in-store bakeries, franchise bakeries, caterers, flight kitchens, hotels, restaurant chains, service station chains and cake decorators.